We partner with Latino entrepreneurs in building the new generation of transformational companies.
L’ATTITUDE Ventures is a $100M+ institutional venture capital platform invested exclusively in early-stage innovative companies primarily owned and led by U.S. Latinos.

With global expertise and access, our firm is uniquely positioned to capture outsized returns and catalyze meaningful wealth creation intrinsic in the largest and most entrepreneurial growth cohort in our country, U.S. Latinos.
WE PARTNER WITH LATINO ENTREPRENEURS IN BUILDING THE NEW GENERATION OF TRANSFORMATIONAL COMPANIES.
L’ATTITUDE Ventures is a $100M+ institutional venture capital platform invested exclusively in early-stage innovative companies primarily owned and led by U.S. Latinos.

With global expertise and access, our firm is uniquely positioned to capture outsized returns and catalyze meaningful wealth creation intrinsic in the largest and most entrepreneurial growth cohort in our country, U.S. Latinos.
WHY WE INVEST IN LATINOS
Latinos are the most entrepreneurial yet undercapitalized cohort in the U.S. By investing in Latino-owned businesses, we enable those entrepreneurs and businesses to reach their full potential while unlocking revenue growth in the U.S.
OUR PORTFOLIO
MORE THAN CAPITAL
Connections
Accelerate connections to operating, partners, talent, and customer opportunities.
Coaching
Bring global operating and leadership experience at critical stages of scale, including from two former Fortune 200 CEOs as serving as GPs.
Spotlight
Bring visibility, awareness, and endorsement of portfolio companies on the L’ATTITUDE platforms.
We are experienced investors, proven entrepreneurs, and global Fortune 100 company executives passionate about creating value beyond capital.
OUR CRITERIA
We are currently investing out of our Fund II, and investments range from $1.5M to $2M.
US Latina/o founder or C-Suite executive
Latino Leadership
Software or tech-
enabled business
Technology-
Enabled
Pre-seed to Series A
Early-Stage
Solves an important
societal problem
High-Impact
Disruptive product and potential large market
Scalable
Incorporated in
the US with US-
based leadership
US-based