Steve
Patiño
CEO and Founder of ALES GREY™, a foot-tech company that offers ultra-comfortable, functional, safety, and sustainably certified footwear for diverse sectors and workforces.
Rodrigo
Tamellini
CEO and Co-Founder of GamerSafer, a software platform that helps multiplayer games and Esports organizations scale safety, positive and fair play experiences to millions of players.
Daniela
Blanco
CEO and Founder of Sunthetics, an easy-to-use machine-learning platform that enables up to 32x faster development of new medicine, materials, chemical processes and formulations.
Rodrigo
Diez
CEO and Co-Founder of Novo Space, focused on high-performance radiation-tolerant computers for new space applications.
FINALISTS
This year’s class cohort will attend the event and have a special placement to showcase their company in front of capital allocators.
L'ATTITUDE Ventures receives and reviews over 500 submissions. We will evaluate 40 exceptional startups and invite 20 startups that will be part of the Match-Up Class of 2023.
Past Match-Up winners have subsequently joined the L’ATTITUDE Ventures portfolio and together received ~$5M in capital.
SHOWCASE STATS
Deployed $34M across 27 companies with an average check size of $1M.
23 companies from across the country were invited to showcase at Match-Up.
38% of founders are female, above the VC industry average of 13%.
Received and reviewed over 500 Match-Up pitch submissions.
4
Institutional investors gather with thought leaders and have access to direct investments and fund GPs who are focused on Latina/o founders.
3
Founders and investors attend tailored workshops, educational panels, and networking events.
2
Accredited Investors get direct access to this curated list of investable companies.
1
Founders demo and compete for the L'ATTITUDE Startup of the Year award.
Match-Up attracts founders and investors for capital, resources, and networking.
MATCH-UP
L’ATTITUDE Ventures was founded by Sol Trujillo and Gary Acosta, with investments from Salesforce and United Airlines. Sol and Gary were later joined by partners Oscar Munoz (former United Airlines CEO), Kennie Blanco, Laura Moreno Lucas, and Pete Amaro.
L’ATTITUDE VENTURES
ABOUT
Match-Up is a highly competitive pitch competition and Venture Capital conference that curates the top Latina/o entrepreneurs who are creating the next generation of transformational companies.

The winner of the pitch competition will receive the coveted L’ATTITUDE Startup of the Year award and will receive exclusive press coverage, introductions to top co-investors, and the accelerated opportunity to join the portfolio of L’ATTITUDE Ventures. This event is the leading Latino-focused venture conference, gathering together some of the most influential institutional partners, venture funds, and corporations.

REPORTS INDICATE THAT LESS THAN 2% OF VENTURE CAPITAL ENDS UP INVESTED IN LATINO-LED COMPANIES.
MATCH-UP IS A TRUSTED GATEWAY THAT CONVERGES CAPITAL FROM INVESTORS OF ALL STAGES AND TYPES AROUND BOLSTERING THE SUCCESS OF LATINO ENTREPRENEURS TODAY AND TOMORROW.
Match-Up is L’ATTITUDE Ventures’ annual pitch competition at the L’ATTITUDE Conference. Select entrepreneurs are invited to showcase their companies to a national audience, which includes institutional funds, angel investors, and strategic investors. L’ATTITUDE Ventures invests throughout the year and will invest in several startups pitching at Match-Up. We reserve sizable capital for follow-on investments to accelerate future fundraising efforts of entrepreneurs.